Tag Archives: bmw

When you’re looking for a creative these days it’s probably a good idea to head for Scandinavia but one of the region’s top exports, Ogilvy & Mather New York CCO Calle Sjoenell (left), is heading in the opposite direction. Sjoenell, ...

This ad for BMW’s new M4 speed machine from Montreal agency Cundari is causing a bit of a stir with many social media types claiming it’s faked. Cundari isn’t saying (which means that some of it probably is). Who cares? ...

It’s been a pretty quiet post-Cannes week up to now but BMW has livened things up somewhat by dropping long-time agency WCRS, according to Campaign. BMW was WCRS’s founding client way back in 1979. The agency began with a dreadful ...

Ad agencies, like all businesses, pore over economic prognostications keenly; recently waiting for some sign that the recession that began with the financial crash of 2008 might be ending. The UK seems to have returned to some sort of growth ...

***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough up ...

Graham Fink began his career at Collett Dickenson Pearce as the youngest member of, arguably, the most talented creative department ever in the UK. He went on to produce award-winning work at GGT, Saatchi & Saatchi and WCRS before becoming ...

Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy our cars; a challenge for the manufacturers and dealers. Some years ago I was asked to write an article for ...

Robin Wight was one of the four founders of Wight Collins Rutherford Scott, one of the best-known and most highly-regarded UK agencies of the 1980s and beyond. WCRS produced ground-breaking campaigns for BMW, Carling and Orange among many others. He ...

Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good ...