Tag Archives: bmw

BMW roadshow shows a glimpse of the future

Car companies are always producing ‘concept’ cars and sometimes that’s all they are: something to wow the crowds at the next big motor show. But petrolhead marketers seem to have discovered retail recently, opening digital stores as opposed to showrooms ...

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Stop treating ethnic groups in Britain like minorities says new IPA report

It’s not true that Britain’s ethnic minorities don’t spend, behave the same as whites and are too hard to target. So says the UK IPA’s latest report on ethnic diversity published today on which examines the rapidly expanding multicultural landscape ...

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