We’ve noted a flurry of interesting car ads recently and here’s another, for BMW in the US by Paranoiia Productions.
Apparently even small people dream about ‘vroom vroom.’
Seems that BMW, which used to be the ‘ultimate driving machine’ and then tried to switch to ‘joy,’ is now about ‘sheer driving pleasure.’ Which is a pretty good compromise.
Bit soupy but it works.
MAA creative scale: 7.