betc paris
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Best ads of 2016 – Droga5 and BETC Paris lead in January
This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it…
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BETC scores a golden goal for Canal+
Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC…
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BETC Paris does justice to Reporters Sans Frontières
It’s easy to get depressed about the state of the world: cruel, controlling and anti-democratic regimes – and that’s just…
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Cillit Bang axes naff ads for BETC’s ‘Cleantertainment’
Remember Cillit Bang, the Reckitt Benckiser cleaning product synonymous with naff advertising? Maybe intentionally naff – but naff all the…
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BETC tackles Christmas prezzie diplomacy for Canal+
We’ve had some spectaculars over the years from BETC Paris for Canal+, one of the most garlanded campaigns. Here’s BETC…
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Emojis eat McDonald’s in new BETC campaign
Are emojis humanising or the opposite? McDonald’s and BETC Paris have enlisted their services in this diverting new campaign –…
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BETC poaches tech wizard BaoTu-Ngoc from Fred & Farid
My, how the ad world changes. BETC Paris, which can still knock out a good old traditional ad when the…
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BETC Paris brings home the carnage for CanalSat
Canal+ has detected an advantage in giving its French customers quick access to the best American TV goodies (unlike our…
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BETC Paris flies even higher for Air France
Here’s another one from BETC Paris for Air France, this time an online ‘safety demonstration’ from the 30,000 feet up…
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