betc paris
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Havas owner Bolloré and Far Cry Primal maker Ubisoft gear up for their own gaming fight
The latest in Ubisoft’s Far Cry game series is Far Cry Primal, set back in the Stone Age and great…
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Best ads of 2016 – Droga5 and BETC Paris lead in January
This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it…
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BETC scores a golden goal for Canal+
Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC…
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BETC Paris does justice to Reporters Sans Frontières
It’s easy to get depressed about the state of the world: cruel, controlling and anti-democratic regimes – and that’s just…
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Cillit Bang axes naff ads for BETC’s ‘Cleantertainment’
Remember Cillit Bang, the Reckitt Benckiser cleaning product synonymous with naff advertising? Maybe intentionally naff – but naff all the…
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BETC tackles Christmas prezzie diplomacy for Canal+
We’ve had some spectaculars over the years from BETC Paris for Canal+, one of the most garlanded campaigns. Here’s BETC…
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Emojis eat McDonald’s in new BETC campaign
Are emojis humanising or the opposite? McDonald’s and BETC Paris have enlisted their services in this diverting new campaign –…
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BETC poaches tech wizard BaoTu-Ngoc from Fred & Farid
My, how the ad world changes. BETC Paris, which can still knock out a good old traditional ad when the…
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BETC Paris brings home the carnage for CanalSat
Canal+ has detected an advantage in giving its French customers quick access to the best American TV goodies (unlike our…
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