betc paris
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BETC Paris makes D-I-Y cool with ‘selfies’ ad
Most D-I-Y ads are pretty dire (D-I-Y itself is pretty dire methinks, although others obviously differ). But this effort from…
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Does the Evian baby and the Spiderman film franchise add up to anything better than an ad?
Evian’s ‘Baby’ campaign by BETC Paris has been a huge on all scores and now Evian seems to have hooked…
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BETC flies French flag with ‘Speed Branding’ at SXSW
It’s the South By South West music/film/interactive fest in Austin, Texas, next week and BETC Paris is there with a…
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Telefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a comeback at the Super Bowl
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has…
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What really happened in BETC London bust-up
My spies tell me that, rather than BETC London CEO Matthew Charlton and ECD Neil Dawson walking out a deux…
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BETC’s Evian ad tops YouTube poll, Puma for JWT, VCCP scoops London agency gong, more phone hacking tales
According to Adweek Evian’s ‘Baby & Me’ from BETC was the most-watched YouTube ad of 2013 vwith over 67m hits.…
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BETC shows ITV how to promote TV drama with new campaign for Canal+Series
BETC Paris’ ad ‘The Bear’ for Canal+ was one of the most awarded in recent history and the agency is…
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Evian’s babies return to take YouTube by storm
Evian’s ‘Babies’ campaign from BETC Paris has returned to take online media by storm (again) with ten and a half…
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