BETC flies French flag with ‘Speed Branding’ at SXSW

It’s the South By South West music/film/interactive fest in Austin, Texas, next week and BETC Paris is there with a French government-sponsored Start Up Lab offering, among other things, ‘Speed Branding Sessions.’

Looks quite good fun. Won’t be there myself, alas, but Matt Williams, content editor at Engine and a former Close-Up editor of Campaign will be posting for us – so you might get some proper journalism at last!

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.