A couple of striking films: first up is Wieden+Kennedy Delhi with ‘Warrior Princess’ for Forest Essentials; a potion based on something called Ayurveda, an old method of natural healing.
Elegant direction from Carole Denis for Gang Films Paris.
Makes you want to find out a bit more. What does the yummy warrior princess actually do? Sort out those villainous Indian taxi drivers?
And now BETC Paris for Ensemble Contre La Recidive (Citizens Against Recidivism), dramatising the fact that half of first-time prisoners in France re-offend.
The figures are probably worse elsewhere, one of the scandals of the age. In Britain they’ve even banned books from prisons – how civilised is that?
On an avowedly seasonal note, London integrated agency Partners Andrews Aldridge decided to create the capital’s biggest Christmas card in aid of homeless charity St Mungo’s Broadway by schlepping 12 miles around London, tracked by a GPS system.
Being homeless at Christmas (or any time for that matter) is pretty grim too, of course.