Emojis eat McDonald’s in new BETC campaign

Are emojis humanising or the opposite?

McDonald’s and BETC Paris have enlisted their services in this diverting new campaign – which translates as “Come As you Are.”

On the face of it, identical people going to McDonald’s says something about the uniformity of the offer. Or does it say McDonald’s has something for everybody, no matter what they’re like.

Très Gallic. MAA creative scale: 7.

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