Tag Archives: best ads of 2017

October offered some rich pickings in the best ads stakes (not all ads). Buzzman’s fart epic for Ubisoft/South Park. Nobody would do this better. WCRS for Warburtons. Wondered if this one would last. It does. Less is more for McDonald’s ...

One of the things that makes for outstanding ads is agency status: a client is more likely to risk a big budget and a new approach if the creative agency in question has a track record and therefore clout. So ...

Adland’s finest produced a rich crop of winners in August so here goes. Burger King ‘Mystery Burger’ from Buzzman. Wieden+Kennedy Tokyo for Shiseido’s new Waso. Adam&eveDDB for McCain. Droga5 for betting app kwiff. W+KLondon for Arla’s Moonicow. And let’s include ...

What’s Whiskas got to do with autism? Not much on the face of it but Pedigree’s Whiskas is sponsoring a series of uplifting tales and this one from AlmapBBDO tells the story of Iris, locked in her own world, and ...

May has snook in in the UK without anyone noticing – the Bard’s “merry month” is here under lowering skies. Maybe God is a remainer and he’s pissed off about the General Election which is all about bloody Brexit. There ...

There were some really good ads in March, lots of nine scores, but one stood out – Droga5 London’s debut campaign for Seat. This is tough on FCB Inferno’s new Sport England ad, and others, but car advertising is a ...

February was a vintage month for London creative agencies. For the first time we had four scores of nine: Wieden+Kennedy for the new Honda Civic, FCB Inferno for the second iteration of Sport England’s ‘This Girl Can,’ McCann for L’Oreal ...

Wieden+Kennedy London says on its website that it exists to create strong and provocative relationships between good companies and their customers. Its debut campaign for Sainsbury’s, after winning the business from long-terms incumbent AMV BBDO, has certainly proved provocative: some ...