Best ads of 2017: adam&eveDDB leads rich August harvest

Adland’s finest produced a rich crop of winners in August so here goes.

Burger King ‘Mystery Burger’ from Buzzman.

Wieden+Kennedy Tokyo for Shiseido’s new Waso.

Adam&eveDDB for McCain.

Droga5 for betting app kwiff.

W+KLondon for Arla’s Moonicow.

And let’s include ‘Second Speech’ from A&E for Volkswagen (landed on September 1 but the highest scoring of the lot).

Is the standard of creative advertising improving? That’s a big call but these are all outstanding and a sign of hope in this tricksy, data-driven, social media dominated world.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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