2016 hasn’t been kind to advertising either. It took us quite a while to find three pieces that both of us really liked and agreed on. Best ads of 2016 Kenzo World by Spike Jonze BMW films – The Escape ...
Read More »Conor Brady of Critical Mass: best ads of 2016
Best ads of 2016 Air Max 2017 It’s rare that advertising transcends the product it’s selling, but that is the case here. The piece is mesmerizing and becomes almost like a piece of art. All at the same time as ...
Read More »David Billing of Above+Beyond: best ads of 2016
My favourite ads of the year, for the most part, aren’t ads. For me, the brands that successfully landed in audience culture in 2016 (like TV used to) have been playing with PR, stunts, cultural hijacks, even music promos. But, ...
Read More »Code d’Azur’s Kim Nieuwenhuijs-Griffioen: best ads of 2016
Best ads of 2016 My favourite campaigns for 2016 are definitely these three. The campaigns stand out because they play into a strong insight of how people behave, shared values or how they interact with technology. They stand out by ...
Read More »Mike Nicholson of Brave: best ads of 2016
Best ads of 2016 A perfect marriage of idea and craft always does it for me. Win-win for these three that all tie the knot in spectacular fashion. C4 – We’re The Superhumans | Rio Paralympics 2016 Trailer by 4creative. ...
Read More »Adscam’s George Parker: best (and worst) ads of 2016
In his wisdom, Stephen has asked for my opinion on the great ads of 2016. I suspect that as he knows I have never failed to modestly represent myself as MAA’s Curmudgeon in Chief, so I would not expected to ...
Read More »AMV’s Alex Grieve and Adrian Rossi: best ads of 2016
Our best ads of 2016: A film. A stunt. A website. A shameless piece of self-promotion. Ikea Sweden – Let’s relax Burger King – Halloween Westworld.com: A Delos Destination (Destination site not currently available in the UK). ...
Read More »Andy Fowler of Brothers and Sisters: best ads of 2016
My fave ads of 2016 are: IKEA Sweden ‘Let’s Relax’ Never was a truer word spoken in an ad. Someone had to kill the irritating food selfie. Well done IKEA! Under Armour USA Phelps/Gymnastics For me, Under Armour has totally ...
Read More »McCann CCO Lol Thomson: best ads of 2016
The stars aligned when Dougal Wilson took on the job for C4. His extravaganza for the Paralympics has to be the best thing we’ve seen for a long time; that with the behind the scenes films was quite an undertaking. ...
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