Andy Fowler of Brothers and Sisters: best ads of 2016

My fave ads of 2016 are:

IKEA Sweden ‘Let’s Relax’

Never was a truer word spoken in an ad. Someone had to kill the irritating food selfie.

Well done IKEA!

Under Armour USA Phelps/Gymnastics

For me, Under Armour has totally stolen Nike and adidas’s sports advertising crown.

They’ve developed a new visual language based on raw authenticity, which makes Nike feel frankly fake.

So fresh and powerful.
https://www.youtube.com/watch?v=Xh9jAD1ofm4
https://www.youtube.com/watch?v=CDM1FPFxbVk

Pearl and Dean ‘Tumbleweed Trainer’ by some old agency called Brothers and Sisters!

Judge for yourself.
https://vimeo.com/183815346

Andy Fowler (below) is the founder and ECD of Brothers and Sisters.