Tag Archives: best ads of 2015

Wieden+Kennedy London produced our top scoring ad in March (8.5) with this pleasingly wacky debut for TK Maxx, which cleverly points out the range of products the retailer sells. A proper campaign from an agency recovering its best form. Other ...

2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived. ...

Every year Wieden+Kennedy produces a new epic for Three. Following in the footsteps of cutesy ponies and kittens we have muppet-like Jackson, seen here in the anything-but-cosy environs of a Blair Witch Project-type wood. This one’s specifically for a new ...

Under Armor is making big waves in the US and now the global sports market. One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since ...

Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big ...

If we were to award a Campaign of the Year gong ‘France is in the air’ for Air France from BETC Paris would be a strong contender. Packed full of ‘ooh-la-la’ it gives Air France a point of difference – ...

Apparently online retailers socked it to their bricks and mortar rivals in the UK this ‘Black Friday’ (black weekend actually). Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have ...

We don’t habitually associate Germany and Germans with fun (why ever not?) but German agency Jung von Matt can raise a smile, as it does here with a film for sex toys emporium eis.de. Sure footed, funny and, doubtless, much ...

Casting Eric Cantona for Kronebourg was inspired – obvious in a way but asking Eric to send himself up takes a degree of bravery. He reappeared earlier this summer in some spoof documentaries for the beer brand, promising to rise ...