Every year Wieden+Kennedy produces a new epic for Three. Following in the footsteps of cutesy ponies and kittens we have muppet-like Jackson, seen here in the anything-but-cosy environs of a Blair Witch Project-type wood.
This one’s specifically for a new LG phone, which may be why it hasn’t racked up the vast number of YouTube views the others did.
But it’s an ingenious twist on the product demo, the current staple of online ads.
PS I see from the latest Kingston Smith data that someone at W+K London trousered £1.2m – for the second year in succession! Anyone we know?