Best ads of 2015: Joint for Amazon Prime, Grey Germany and ‘Lovely Skirt’ for Lenor

Apparently online retailers socked it to their bricks and mortar rivals in the UK this ‘Black Friday’ (black weekend actually). Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint.

Just as with its work for TSB, Joint isolates a compelling proposition and conveys the message forcefully but not noisily.

Very grown up, as we’ve said before. And a clever agency choice by Amazon.

Grey in Germany produced this gloriously cheesy paean of praise to skirts for Lenor, probably the first Lenor ad in history to appeal to men too.

Gut gemacht!