Tag Archives: banks

Few corporate makeovers have received as much stick (even here, one seems to recall) as Aberdeen Asset Management’s morph into Abrdn. But the financial giant is sticking to its guns with brand chief Stephen Whitehead, who’s also spirited up the ...

Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...

Almost every brand says they put their customer at the heart of what they do, but almost all struggle to actually do it. There are too many silos, legacy systems, processes and company structures that get in the way. Yet, ...

The Government thinks more of us should switch bank accounts more regularly to stimulate competition in the sector but, so far, we mostly moan but stay where we are. Not for profit outfit Bacs is charged with this via the ...

What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than most, being accused of everything from money laundering (by American prosecutors) to blackmailing the UK government with its supposed plans ...

Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them gain and retain customers – especially so-called ‘millenials’ aka twenty-somethings. In the ‘Trust Transaction’ survey if 1000 UK adults, carried ...

I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the past (and probably still are) and ...

Here’s a touching tale from Barclaycard and BBH, which is not really what you expect from a credit card. So we have the forlorn Chris and the winsome Jessica, separated by the lure of Barclaycard’s ‘Freedom Rewards’ money-off offers. Oh ...

Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking that the aforementioned banks are sticking their heads above the parapet at last following the well-deserved beating they took for ...