Tag Archives: banks

Almost every brand says they put their customer at the heart of what they do, but almost all struggle to actually do it. There are too many silos, legacy systems, processes and company structures that get in the way. Yet, ...

The Government thinks more of us should switch bank accounts more regularly to stimulate competition in the sector but, so far, we mostly moan but stay where we are. Not for profit outfit Bacs is charged with this via the ...

What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than most, being accused of everything from money laundering (by American prosecutors) to blackmailing the UK government with its supposed plans ...

Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them gain and retain customers – especially so-called ‘millenials’ aka twenty-somethings. In the ‘Trust Transaction’ survey if 1000 UK adults, carried ...

I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the past (and probably still are) and ...

Here’s a touching tale from Barclaycard and BBH, which is not really what you expect from a credit card. So we have the forlorn Chris and the winsome Jessica, separated by the lure of Barclaycard’s ‘Freedom Rewards’ money-off offers. Oh ...

Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking that the aforementioned banks are sticking their heads above the parapet at last following the well-deserved beating they took for ...

Nationwide and Miss Sexy Voiceover are back in this new film from 18 Feet & Rising, essaying an origami theme and polite kick in the ribs to those horrible banks. Building society Nationwide is a good thing (although it takes ...

The word ‘consumer’ is an irritating misuse of language. This short piece is a soap box moment that’s been waiting to get out for some time. I have a massively irritating issue with the word ‘consumer’. I hear more and ...