banks
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Much-mocked Abrdn hits a winner with Iris
Few corporate makeovers have received as much stick (even here, one seems to recall) as Aberdeen Asset Management’s morph into…
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Nat West pitches Freddie against Freddie
Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile…
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Ad Tech
Fiona Blades of MESH Experience: does your customer actually want you to advertise?
Almost every brand says they put their customer at the heart of what they do, but almost all struggle to…
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Engine enlists the Switch Guarantee Guy to persuade us to move those pesky bank accounts
The Government thinks more of us should switch bank accounts more regularly to stimulate competition in the sector but, so…
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Saatchi’s new life story for HSBC lacks credibility
What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than…
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NewsCred survey says that banks can rebuild trust by providing better branded content
Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them…
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Santander: from bad to average in new WCRS campaign
I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re…
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Romance is one thing but credit cards count for more according to new Barclaycard campaign from BBH
Here’s a touching tale from Barclaycard and BBH, which is not really what you expect from a credit card. So…
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Britain’s much-derided banks try to make us like them again with TV ad blitz
Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking…
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