Tag Archives: banks

Nat West pitches Freddie against Freddie

Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...

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Saatchi’s new life story for HSBC lacks credibility

What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than most, being accused of everything from money laundering (by American prosecutors) to blackmailing the UK government with its supposed plans ...

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NewsCred survey says that banks can rebuild trust by providing better branded content

Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them gain and retain customers – especially so-called ‘millenials’ aka twenty-somethings. In the ‘Trust Transaction’ survey if 1000 UK adults, carried ...

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Santander: from bad to average in new WCRS campaign

I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the past (and probably still are) and ...

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Britain’s much-derided banks try to make us like them again with TV ad blitz

Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking that the aforementioned banks are sticking their heads above the parapet at last following the well-deserved beating they took for ...

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