Few corporate makeovers have received as much stick (even here, one seems to recall) as Aberdeen Asset Management’s morph into Abrdn. But the financial giant is sticking to its guns with brand chief Stephen Whitehead, who’s also spirited up the ...
Read More »Nat West pitches Freddie against Freddie
Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...
Read More »Fiona Blades of MESH Experience: does your customer actually want you to advertise?
Almost every brand says they put their customer at the heart of what they do, but almost all struggle to actually do it. There are too many silos, legacy systems, processes and company structures that get in the way. Yet, ...
Read More »Engine enlists the Switch Guarantee Guy to persuade us to move those pesky bank accounts
The Government thinks more of us should switch bank accounts more regularly to stimulate competition in the sector but, so far, we mostly moan but stay where we are. Not for profit outfit Bacs is charged with this via the ...
Read More »Saatchi’s new life story for HSBC lacks credibility
What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than most, being accused of everything from money laundering (by American prosecutors) to blackmailing the UK government with its supposed plans ...
Read More »NewsCred survey says that banks can rebuild trust by providing better branded content
Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them gain and retain customers – especially so-called ‘millenials’ aka twenty-somethings. In the ‘Trust Transaction’ survey if 1000 UK adults, carried ...
Read More »Santander: from bad to average in new WCRS campaign
I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the past (and probably still are) and ...
Read More »Romance is one thing but credit cards count for more according to new Barclaycard campaign from BBH
Here’s a touching tale from Barclaycard and BBH, which is not really what you expect from a credit card. So we have the forlorn Chris and the winsome Jessica, separated by the lure of Barclaycard’s ‘Freedom Rewards’ money-off offers. Oh ...
Read More »Britain’s much-derided banks try to make us like them again with TV ad blitz
Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking that the aforementioned banks are sticking their heads above the parapet at last following the well-deserved beating they took for ...
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