axe
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BBH must be wondering what exactly it’s doing wrong
Christmas is a time for ghost stories and nightmares as well as festive jollity and there’s more of the former…
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BBH tries a different tune for Axe/Lynx
The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an…
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Axe drops sexy for Gold fragrance launch – but is a tour of the lab an attractive substitute?
Axe is one of the brands that propelled Dave Lewis, incoming CEO of Tesco, into the top spot at Unilever’s…
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Lowe agencies sweep up at Iberian El Sol awards
The awards season is well and truly on us with Cannes looming on the near horizon. There are far too…
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Does new BBH ‘Soulmates’ campaign show that Unilever is finally taking the Axe to Lynx?
Looks like Unilever’s Axe (sold in the UK and some other markets as Lynx) is becoming Axe everywhere, unless Unilever…
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Axe and BBH produce a winning ‘Kiss for Peace’
At last we’re getting some brilliant ads! We had Guinness’s ‘Sapeurs’ from AMV/BBDO earlier this week and now it’s ‘Love’…
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New boss Al-Zaidy joins the Mothers at McCann London
The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy…
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Ponce unveils bad girls opera for Unilever’s Axe
If this battle of the sexes saw the roles reversed it wouldn’t get anywhere near a TV screen (not as…
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Unilever’s Axe supplements clever ads with Latin American knickers and bums
Here’s a film for Axe, which I understand is some sort of anti-perspirant made by Unilever. BBH in the UK…
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