Tag Archives: axe

BBH tries a different tune for Axe/Lynx

The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an Aussie version – where it’s still called Lynx. And it could hardly be more different to the whimsical boys-meets-girl tales ...

Read More »

Lowe agencies sweep up at Iberian El Sol awards

The awards season is well and truly on us with Cannes looming on the near horizon. There are far too many to cover but it’s worth noting that Lowe & Partners has swept the board at the recent El Sol ...

Read More »

Axe and BBH produce a winning ‘Kiss for Peace’

At last we’re getting some brilliant ads! We had Guinness’s ‘Sapeurs’ from AMV/BBDO earlier this week and now it’s ‘Love’ for Unilever spray Axe (makes boys seem vaguely human) from BBH. This is Axe’s Super Bowl offering on February 2. ...

Read More »

New boss Al-Zaidy joins the Mothers at McCann London

The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy (left) was previously CSO at TBWA London but before that worked with Co-CCOs (sorry for all these C-suites) Rob Doubal ...

Read More »

Ponce unveils bad girls opera for Unilever’s Axe

If this battle of the sexes saw the roles reversed it wouldn’t get anywhere near a TV screen (not as an ad anyway) but Ponce Buenos Aires is pushing the boundaries once more in this opus for Unilever’s Axe. Whatever ...

Read More »