Tag Archives: axe

Axe is at it again, asking is it OK for guys?

Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So it’s launching a campaign #isitokforguys, from 72andSunny Amsterdam, picking up on the numerous Google searches seemingly made by anxious males. ...

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Axe plods along the road to male empowerment in new campaign from Ponce

Clients seem to get more entangled in their peculiar thought processes by the day. Apparently the main reason WPP has declined to pitch for McDonald’s is the client’s insistence that the “winning” agency handles the account at cost, relying on ...

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Axe takes violent twist on Romeo and Juliet

Unilver’s Axe is always trying something different and, in Latin America, is trying a series of long form spins on Romeo and Juliet. Via Interpublic digital agency CUBOOC. Digital is playing pretty well for Interpblic right now, with its R/GA ...

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72andSunny Amsterdam wins lead role on Axe

MDC Partners-owned 72andSunny Amsterdam, has added another feather to its well-stuffed cap, Unilever’s flagship Axe brand. Axe (known as Lynx in the UK and some other markets) has been with BBH for the past decade or so. In the process ...

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BBH tries a different tune for Axe/Lynx

The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an Aussie version – where it’s still called Lynx. And it could hardly be more different to the whimsical boys-meets-girl tales ...

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