Tag Archives: axe

Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So it’s launching a campaign #isitokforguys, from 72andSunny Amsterdam, picking up on the numerous Google searches seemingly made by anxious males. ...

Clients seem to get more entangled in their peculiar thought processes by the day. Apparently the main reason WPP has declined to pitch for McDonald’s is the client’s insistence that the “winning” agency handles the account at cost, relying on ...

Unilever’s Axe quit BBH for 72andSunny Amsterdam last year and here’s the debut global campaign from the new agency ‘Find your Magic.’ Apparently agency and client have been examining young men, to discover that “men still feel overwhelming pressure to ...

Unilver’s Axe is always trying something different and, in Latin America, is trying a series of long form spins on Romeo and Juliet. Via Interpublic digital agency CUBOOC. Digital is playing pretty well for Interpblic right now, with its R/GA ...

MDC Partners-owned 72andSunny Amsterdam, has added another feather to its well-stuffed cap, Unilever’s flagship Axe brand. Axe (known as Lynx in the UK and some other markets) has been with BBH for the past decade or so. In the process ...

Christmas is a time for ghost stories and nightmares as well as festive jollity and there’s more of the former than the latter at BBH just now. Diageo’s Johnnie Walker (left) is reviewing its global account (despite sales almost doubling ...

The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an Aussie version – where it’s still called Lynx. And it could hardly be more different to the whimsical boys-meets-girl tales ...

Axe is one of the brands that propelled Dave Lewis, incoming CEO of Tesco, into the top spot at Unilever’s go-go Personal Care division. For the most part it’s stuck to boy-meets-girl (or not) tales, courtesy of BBH. Now it’s ...

The awards season is well and truly on us with Cannes looming on the near horizon. There are far too many to cover but it’s worth noting that Lowe & Partners has swept the board at the recent El Sol ...