axe
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Unilever Axe lightens up with MullenLowe’s ‘Axe Responsibly’
Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious.…
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Axe back on the right track but way to go for MullenLowe
Unilever’s Axe (Lynx in some places) seems to have noticed the error of its ways, abandoning 72andSunny’s woke ‘Find your…
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Axe delves into men’s hidden bathroom secrets in new 72andSunny investigation
Life has its burdens – obviously – but has it ever been quite as angsty as now? Especially if you’re…
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Axe Music opens the musical door to its old campaigns
You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is…
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Axe is at it again, asking is it OK for guys?
Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So…
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Axe plods along the road to male empowerment in new campaign from Ponce
Clients seem to get more entangled in their peculiar thought processes by the day. Apparently the main reason WPP has…
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Was Axe right to drop BBH’s ‘angels’ for 72andSunny’s ‘Find Your Magic’?
Unilever’s Axe quit BBH for 72andSunny Amsterdam last year and here’s the debut global campaign from the new agency ‘Find…
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Axe takes violent twist on Romeo and Juliet
Unilver’s Axe is always trying something different and, in Latin America, is trying a series of long form spins on…
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72andSunny Amsterdam wins lead role on Axe
MDC Partners-owned 72andSunny Amsterdam, has added another feather to its well-stuffed cap, Unilever’s flagship Axe brand. Axe (known as Lynx…
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