Tag Archives: axe

Now it’s girls and boys in space for Axe Apollo

Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its social ‘leader ...

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New Ponce ad for Axe shows perils of ‘The Look’

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

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