Tag Archives: axe

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so ...

US ad targeting company Simulmedia is claiming that national US television campaigns are missing their target, saying that in some cases up th 75 per cent of ads are being seen by only 20 per cent of their target audiences. ...

You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have anything to do with Agent ...

The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with ...

One of the things that intrigued pundits when Bartle Bogle Hegarty sold all of itself to part-owner Publicis Groupe recently was, how will this play with key client Unilever? Publicis Groupe is Procter & Gamble’s lead agency worldwide so there’s ...

We all know that Axe is sexy stuff that drives girls mad (or so it claims) but here are two girls apparently succumbing to its attractions in a new campaign from Argentina. It’s volume one of momentos de la verdad ...

Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other ...

I was thinking of a trip to New York later this year but the key question is: will there by any of it left? Hard on the heels of McCann’s new campaign for Sony’s Experia phone showing the city in ...