Tag Archives: axe

New Ponce ad for Axe shows perils of ‘The Look’

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

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Axe starts nationwide hunt for Susan Glenn

You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have anything to do with Agent ...

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BBH and Axe are all at sea in online competition ad

The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with ...

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Axe goes girl-on-girl in Latin America

We all know that Axe is sexy stuff that drives girls mad (or so it claims) but here are two girls apparently succumbing to its attractions in a new campaign from Argentina. It’s volume one of momentos de la verdad ...

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Publicis Groupe buys all of Bartle Bogle Hegarty

Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other ...

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