Tag Archives: axe

I’ve just come across this funny viral from BBH New York back in 2010 – for Axe’s ‘Free Detailer,’ with which you wash your (sports) balls. With the Super Bowl ad fest creeping up on us (if you read the ...

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so ...