Asda
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Paul Simons: is Asda heading up the same one-way retail street as Morrisons?
The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking…
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Asda heads back to Saatchi & Saatchi in double boost for owner Publicis Groupe
Asda’s £100m creative account is returning to Saatchi & Saatchi after less than three years at VCCP. The move follows…
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Asda unveils giant hen in more Easter madness
Does this count as an Easter (egg) themed advertising idea? A giant hen excreting Easter eggs for Asda (it has…
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Clear Channel wins Asda digital poster task
Latterly running a big supermarket chain hasn’t been the piece of cake it was before German interlopers Aldi and Lidl…
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VCCP on alert as Asda picks new marketing boss
Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced…
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Who’s the best at Christmas 2015 – Asda or Lidl?
We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point…
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Asda plays it safe in VCCP Christmas campaign
Asda wants us all to smile in its Christmas campaign from VCCP. Can’t think of anything else to say about…
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Asda goes for gnomes in the price war – but UK supermarkets have forgotten how advertising works
UK supermarkets are embroiled in a price war following the depredations of German discounters Aldi and Lidl – and the…
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Asda’s Easter chicks, Peoplewelike reinvents Le Coq Sportif and Neil Dawson bounces back for Collect+
***Supermarket advertising is a funny old business isn’t it? Here’s the latest effort from Asda’s new agency, VCCP, for Easter…
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