Asda unveils giant hen in more Easter madness

Does this count as an Easter (egg) themed advertising idea? A giant hen excreting Easter eggs for Asda (it has 20m of them it seems).

Why anybody should buy an Easter egg is beyond me but maybe Asda knows best. Wouldn’t fancy one of these anyway.

A brave try by agency VCCP. But is it an idea?

No. MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.