Asda unveils giant hen in more Easter madness

Does this count as an Easter (egg) themed advertising idea? A giant hen excreting Easter eggs for Asda (it has 20m of them it seems).

Why anybody should buy an Easter egg is beyond me but maybe Asda knows best. Wouldn’t fancy one of these anyway.

A brave try by agency VCCP. But is it an idea?

No. MAA creative scale: 6.

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