Argos and agency The&Partnership have produced some decent Christmas ads over the years although it never strikes you as the most festive of retailers. This year, though, it looks as though they’ve lost the plot with a massive, unexpected Christmas ...
Read More »Argos goes for long form AI makeover from Ogilvy
Homeware usually takes a kicking when times get hard and Sainsbury’s, which owns Argos and Habitat, seems to have seen the tough times coming – doubling down on its homeware offers with Habitat at New Commercial Arts and now this ...
Read More »Stylish silliness pays off for Argos in new T&P campaign
Argos is pursuing its ‘So Stylish’ tack with The&Partnership despite its physical presence – now often attached to owner Sainsbury’s – being anything but. But ads are supposed to take brands where they once feared to tread and this is ...
Read More »Can Argos from The&Partnership drum its way into the nation’s Xmas affections?
It’s time to open adland’s box of Christmas crackers – every year we’re told that big budget extravaganzas are out but they never seem to be – and they certainly aren’t at Argos, from The&Partnership. So it’s nearly three minutes ...
Read More »Argos launches tongue-in-cheek fashion collection
Argos is debuting its autumn home and fashion collection (Argos?!) with this diverting tale from The&Partnership, taking the mick out of fashionistas. “So stylish you can wear it” is a good line. Argos seem to be thriving under Sainsbury’s, which ...
Read More »T&P promises Christmas Fool-proof delivery for Argos
There are signs that some advertisers are prepared to work a bit harder this Christmas, hardly surprising as half the high street in the UK (and the US) is pinning its hopes on a good trading season. So are the ...
Read More »Asda, Sainsbury’s and Argos ad accounts up in the air as Sainsbury’s and Asda plot £10bn merger
AMV group CEO Cilla Snowball should have been sitting down with a nice glass of Asda prosecco tonight until – ping! – it emerges that Walmart-owned Asda in the UK is about to merge with Sainsbury’s, the massive UK supermarket ...
Read More »CHI engages top gear in Argos Christmas race against time
Argos, now owned by Sainsbury’s, is manfully battling the mighty Amazon in the delivery stakes. So, according to agency CHI&Partners, it’s super speedy – ‘Go Argos.’ And, as it’s Christmas, Santa’s little helpers (elves, gnomes?) are working their socks off ...
Read More »CHI offers the world of Argos in 80 date-stamped ads
Can Argos give Sainsbury’s the lift to set it apart from its competitors? Sainsbury’s/Argos is certainly trying, helped by any number of ingenious wheezes from its agency CHI. The latest such is 80 “date-stamped” short ads linking various Argos products ...
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