Stylish silliness pays off for Argos in new T&P campaign

Argos is pursuing its ‘So Stylish’ tack with The&Partnership despite its physical presence – now often attached to owner Sainsbury’s – being anything but.

But ads are supposed to take brands where they once feared to tread and this is another good, if beguilingly silly, effort.

T&P, which was knocking on the door in most Agency of the Year surveys last year, is having a good 2020 (in so far as anyone is.)

Now – can we have some beguiling silliness for Toyota please?

This one – MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.