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Can Argos from The&Partnership drum its way into the nation’s Xmas affections?

It’s time to open adland’s box of Christmas crackers – every year we’re told that big budget extravaganzas are out but they never seem to be – and they certainly aren’t at Argos, from The&Partnership.

So it’s nearly three minutes of dad and daughter opening the Argos ‘Book of Dreams’ to drum along with an old fave from Simple Minds.

Drum solos? Didn’t they go out with the late (and not always lamented) Ginger Baker? But they didn’t do Cadbury’s ‘Gorilla’ any harm.

This isn’t quite that but it’s engaging and fun. And the crowd-surfing teddy is a nice touch.

Good start for Christmas.

MAA creative scale: 8.5

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