Argos is debuting its autumn home and fashion collection (Argos?!) with this diverting tale from The&Partnership, taking the mick out of fashionistas.
“So stylish you can wear it” is a good line.
Argos seem to be thriving under Sainsbury’s, which is more than you can say for Sainsbury’s. Can’t recall an ad from them this year.
If I were agency Wieden+Kennedy I’d be wary of a hovering Hornby.
Argos – MAA creative scale: 7.