Argos launches tongue-in-cheek fashion collection

Argos is debuting its autumn home and fashion collection (Argos?!) with this diverting tale from The&Partnership, taking the mick out of fashionistas.

“So stylish you can wear it” is a good line.

Argos seem to be thriving under Sainsbury’s, which is more than you can say for Sainsbury’s. Can’t recall an ad from them this year.

If I were agency Wieden+Kennedy I’d be wary of a hovering Hornby.

Argos – MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.