Tag Archives: ana

Havas motors on – but what’s the long term strategy?

Havas seems to be motoring nicely under Yannick Bolloré, reporting organic growth of 5.1 per cent and revenue of €2.2bn for 2015, the first time it’s topped the €2bn mark. Profit was €315m, up 20 per cent on 2014, while ...

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PepsiCo axes global procurement operation

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

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US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates

The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates. It’s hired auditor Ebiquity and sister company Firm decisions – fair enough, that’s what they do. But also K2 Intelligence ...

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