Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour with this documentary – ‘The Trust Crisis: Marketing’s Biggest Challenge’ – examining everything from the media rebates exercising the ANA ...
Read More »ANA offers olive branch to media agencies in rebates row – but it’s more stick than carrot
The US Association of National Advertisers has offered an olive branch, of sorts, to the 4A’s agency body in the ongoing row over media rebates and other vexed issues, offering to meet the 4A’s at its October Masters of Marketing ...
Read More »GroupM appoints John Montgomery as digital policeman
WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at GroupM Global. So far so good but what does it mean and why are they doing it? GroupM says Montgomery ...
Read More »US advertiser body ANA releases Firm Decisions’ media guidelines: it’s in the contract, stupid
The Association of National Advertisers in the US has released the second part of its report into media agency rebates and others matters which says – as various consultants have been telling advertisers for years – that they ought to ...
Read More »GroupM sends wrong client docs to media auditor – followed by potential law suit
Missed this one until Tom Denford and David Indo of ID Comms covered it in this week’s #MediaSnack. WPP’s GroupM media behemoth has lodged a High Court claim against Ebiquity’s Firm Decisions saying it may be in breach of its ...
Read More »GroupM’s Rob Norman castigates ANA for undervaluing agency ‘media investment’
GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of National Advertisers report into media trading practices. Here’s Norman’s blog post. “The changing media environment has raised client expectations of ...
Read More »Greg Paull of R3: what the ANA report really tells us about concealed media rebates
FIFTY WAYS TO READ YOUR REBATE It always seemed like an urban myth – this idea that Eskimos might have 50 words to describe snow. Thankfully, the Washington Post has validated that it was in fact true – so now ...
Read More »WPP boss Sorrell’s £70m pay may rile clients already upset about alleged media rebates
WPP boss Sir Martin Sorrell faces his shareholders today, some of whom will be more than a little pissed at his 2015 pay cheque of around £70m (his actual salary is £1.2m). The rest comprises bonuses and share awards under ...
Read More »ANA’s big media investigation into rebates fails to tell us anything we didn’t know already
The US Association of National Advertisers – the body representing the biggest clients – has released the first part of its study into undisclosed media rebates (by media agencies) and, frankly, it doesn’t tell us anything we didn’t know already. ...
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