Tag Archives: ana

Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour with this documentary – ‘The Trust Crisis: Marketing’s Biggest Challenge’ – examining everything from the media rebates exercising the ANA ...

The US Association of National Advertisers has offered an olive branch, of sorts, to the 4A’s agency body in the ongoing row over media rebates and other vexed issues, offering to meet the 4A’s at its October Masters of Marketing ...

WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at GroupM Global. So far so good but what does it mean and why are they doing it? GroupM says Montgomery ...

The Association of National Advertisers in the US has released the second part of its report into media agency rebates and others matters which says – as various consultants have been telling advertisers for years – that they ought to ...

Missed this one until Tom Denford and David Indo of ID Comms covered it in this week’s #MediaSnack. WPP’s GroupM media behemoth has lodged a High Court claim against Ebiquity’s Firm Decisions saying it may be in breach of its ...

GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of National Advertisers report into media trading practices. Here’s Norman’s blog post. “The changing media environment has raised client expectations of ...

FIFTY WAYS TO READ YOUR REBATE It always seemed like an urban myth – this idea that Eskimos might have 50 words to describe snow. Thankfully, the Washington Post has validated that it was in fact true – so now ...

WPP boss Sir Martin Sorrell faces his shareholders today, some of whom will be more than a little pissed at his 2015 pay cheque of around £70m (his actual salary is £1.2m). The rest comprises bonuses and share awards under ...

The US Association of National Advertisers – the body representing the biggest clients – has released the first part of its study into undisclosed media rebates (by media agencies) and, frankly, it doesn’t tell us anything we didn’t know already. ...