GroupM sends wrong client docs to media auditor – followed by potential law suit
Missed this one until Tom Denford and David Indo of ID Comms covered it in this week’s #MediaSnack.
All so hilarious and, as Denford and Indo observe, a sign of the toxic relations between some media agencies (GroupM includes Maxus, MEC, MediaCom and Mindshare among others) and media auditors.
But what was GroupM – or its component parts – doing sending all these confidential documents to Firm Decisions? As Oscar Wilde’s Lady Bracknell might have put it: “To lose one confidential document, Mr Worthing, may be regarded as a misfortune; to lose four or five looks like carelessness.”
And then to sue Firm Decisions over its own cock-up? Talk about monumental cheek – or arrogance.