Tom Denford and David Indo from ID Comms: The war between agencies and auditors

On this week’s #MediaSnack Tom and David review three big stories that will have a significant impact on the global media industry.

First off Tom and David look at the UK’s decision to Brexit the EU. Steering clear of the politics, they highlight the opportunities for agile and ambitious companies. They consider how different kinds of marketers might react and hope their reaction will be largely proactive, optimistic and brave.

Second, Tom and David look at a fascinating story coming out of the US, where Chase retail bank has hired corporate investigations firm K2 Intelligence and media auditor Ebiquity Firm Decisions to launch a deep audit of their media agency, Zenith.

Finally, Firm Decisions is in the news again, being taken to the High Court by the world’s biggest media buyer GroupM. The agency group accuses Firm Decisions of potentially misusing privileged data sent to them by mistake. Tom and David point out that Ebiquity Firm Decisions is about to publish their report into media rebate practices in the US on behalf of the ANA.

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