Tag Archives: ana

Publicis wins out in £400m Mars media review

Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m via incumbent Zenith), Germany and India (Starcom) and also China and South East Asia. In all the review covered about ...

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Now agencies are under the cosh for allegedly rigging production bids

US government antitrust attorney Rebecca Meiklejohn is leading an investigation into whether big agencies are bullying independent production companies into submitting high bids so they can undercut them and push work into their own (mostly holding company-owned) in-house production and ...

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New R3 report reveals the secrets of the world’s longest agency/client relationships

Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting ...

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Dentsu embroiled in overcharging scandal in Japan

Big time media buying is the scandal that just keeps on giving and now Japanese giant Dentsu finds itself in the dock, accused of overcharging massive client Toyota for digital work over a five year period. Toyota says Dentsu has ...

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ANA dispute with agencies worsens as 4A’s goes it alone

the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at ...

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What lies behind MEC’s decision not to defend KFC?

KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend of about $220m KFC is not one of the real biggies but its owner, Fortune 500 company Yum Brands, also ...

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