ana
-
Advertisers
New Oliver/ISBA research promotes in-house agencies
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research –…
Read More »
The US Association of National Advertisers has been looking into production costs and practices – just as it has been…
Read More »Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service,…
Read More »WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of…
Read More »Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can…
Read More »The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The…
Read More »Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and…
Read More »The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple…
Read More »Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution…
Read More »In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research –…
Read More »