Tag Archives: ana

Sorrell warns of massive media agency upheaval

WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of its 50th birthday, interestingly) that media agencies are facing a dramatic structural shift as clients decide they want “the best ...

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Paul Wright of iotec: what the ANA code means for adtech

The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to ...

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Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges

Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...

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Does ANA survey signal long overdue reversion to payment by commission?

The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple of years with its report into media transparency in particular (a new one is due out this week) but there’s ...

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New Oliver/ISBA research promotes in-house agencies

In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...

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Publicis wins out in £400m Mars media review

Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m via incumbent Zenith), Germany and India (Starcom) and also China and South East Asia. In all the review covered about ...

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