Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution. This purports to show clients which media channels (online and offline in combination) work best, hence contributing ...
Read More »Sorrell warns of massive media agency upheaval
WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of its 50th birthday, interestingly) that media agencies are facing a dramatic structural shift as clients decide they want “the best ...
Read More »New ID Comms survey: advertisers and media agencies still miles apart on non-fee income
Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can be constructed to ensure they are mutually beneficial, according to a new report from media change consultants ID Comms. The ...
Read More »Paul Wright of iotec: what the ANA code means for adtech
The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to ...
Read More »Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...
Read More »Does ANA survey signal long overdue reversion to payment by commission?
The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple of years with its report into media transparency in particular (a new one is due out this week) but there’s ...
Read More »Havas claims media transparency first with launch of programmatic Client Trading Solution
Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution (CTS) which it calls a client facing, fully transparent “control tower” displaying all programmatic trading, allowing clients to track and ...
Read More »New Oliver/ISBA research promotes in-house agencies
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...
Read More »New 4A’s boss Marla Kaplowitz has more than just media rebates to deal with
The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a supposed lack of “transparency” in media billings, notably the alleged widespread existence of undisclosed media rebates. So it makes sense, ...
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