ana
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Ad Tech
World’s biggest advertisers crack down on transparency, ad fraud and brand safety
Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New…
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Ad Tech
ANA production report increases financial pressure on holding company agencies
The US Association of National Advertisers has been looking into production costs and practices – just as it has been…
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Ad Tech
Ebiquity launches another challenge to media agencies with ROI channel guide
Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service,…
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Ad Tech
Sorrell warns of massive media agency upheaval
WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of…
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Ad Tech
New ID Comms survey: advertisers and media agencies still miles apart on non-fee income
Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can…
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Ad Tech
Paul Wright of iotec: what the ANA code means for adtech
The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The…
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Ad Tech
Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and…
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Ad Tech
Does ANA survey signal long overdue reversion to payment by commission?
The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple…
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Ad Tech
Havas claims media transparency first with launch of programmatic Client Trading Solution
Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution…
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