Tag Archives: ana

The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...

Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking report. My colleague at Media Marketing Compliance, Stephen Broderick, was part of the group of select advisers that helped put ...

The ad business in the US is panicking mightily over proposed privacy legislation in California, forcing companies to allow consumers to opt out of the sale of their data – worldwide. At the moment opt out requests can be ignored ...

Of all the tanks parked on holding company lawns so-called “in-housing” is probably the biggest threat. Time was when the skills required of an advertising agency were only to be found in an ad agency but when most client money ...

If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking about your retirement. Not only because you were on the beach, but because you might wonder what hits first: the ...

Ad agencies are often pilloried as a “boy’s club” and a mostly white one at that. The same is broadly true of the upper echelons of the marketing world, according to a new “scorecard” released by the Us Association of ...

Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and transparency initiative from the US Association of National Advertisers (ANA) in 2016. Then P&G’s CMO Mark Pritchard gave keynote conference ...

Here’s Sir Martin Sorrell entering the ring (again – in a hoodie this time) against the report by K2 and Ebiquity (not top of his Christmas card list, ever) on “media transparency” for the US National Association of National Advertisers ...

Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New research from the World Federation of Advertisers (WFA), which represents most big advertisers, show they’re busily rewriting contracts with their ...