Tag Archives: ana

If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking about your retirement. Not only because you were on the beach, but because you might wonder what hits first: the ...

Ad agencies are often pilloried as a “boy’s club” and a mostly white one at that. The same is broadly true of the upper echelons of the marketing world, according to a new “scorecard” released by the Us Association of ...

Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and transparency initiative from the US Association of National Advertisers (ANA) in 2016. Then P&G’s CMO Mark Pritchard gave keynote conference ...

Here’s Sir Martin Sorrell entering the ring (again – in a hoodie this time) against the report by K2 and Ebiquity (not top of his Christmas card list, ever) on “media transparency” for the US National Association of National Advertisers ...

Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New research from the World Federation of Advertisers (WFA), which represents most big advertisers, show they’re busily rewriting contracts with their ...

The US Association of National Advertisers has been looking into production costs and practices – just as it has been with media – and, to no-one’s great surprise, has found that big holding company-owned agencies rig the system to their ...

Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution. This purports to show clients which media channels (online and offline in combination) work best, hence contributing ...

WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of its 50th birthday, interestingly) that media agencies are facing a dramatic structural shift as clients decide they want “the best ...

Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can be constructed to ensure they are mutually beneficial, according to a new report from media change consultants ID Comms. The ...