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Advertisers
MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner…
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Ad Tech
Fiona Foy: trust, yes, but verify too in media agency deals
Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking…
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Advertisers
Ad groups line up against California with bogus case against privacy regulation
The ad business in the US is panicking mightily over proposed privacy legislation in California, forcing companies to allow consumers…
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News
New ANA survey shows that in-housing creative and media is biggest threat to agencies and their owners
Of all the tanks parked on holding company lawns so-called “in-housing” is probably the biggest threat. Time was when the…
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Ad Tech
Martin Albrecht of Crossmedia: advertisers and media agencies are still lost in the mire of non-trust
If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking…
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Advertisers
New ANA figures from the US show that chief marketing officers are mostly male and nearly all white
Ad agencies are often pilloried as a “boy’s club” and a mostly white one at that. The same is broadly…
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Advertisers
Stephen Broderick of FirmDecisions: why transparency in media really shouldn’t be a new concept
Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and…
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Ad Tech
Sorrell comes out fighting for WPP’s media agencies
Here’s Sir Martin Sorrell entering the ring (again – in a hoodie this time) against the report by K2 and…
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Ad Tech
World’s biggest advertisers crack down on transparency, ad fraud and brand safety
Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New…
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