Tag Archives: Always

Does Always’ new ‘Try. Fail. Learn.’ fail?

Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam? It’s won plaudits all over the world although it’s one of those things that’s hard to criticise publicly – the equivalent of kicking a ...

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Yet more #LikeAGirl from P&G and Always – this time telling teenies to be ‘unstoppable’

I don’t know about girls becoming ‘unstoppable’ but Procter & Gamble’s #LikeAGirl campaign for Always seems so, rolling out another episode telling teenies they can, indeed, be unstoppable. Research apparently show that ‘confidence plummets during puberty’ for 72 per cent ...

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Always goes down Mexico way for another winner

Thanks to George Parker for this, a new turn in Procter & Gamble’s award-winning Always campaign from Leo Burnett, this time in Mexico. Apparently some indigenous Mexicans don’t have words for bits of delicate female engineering, which makes diagnosing cervical ...

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Leo Burnett and Holler’s #LikeAGirl is big D&AD winner

To this year’s Designers & Art Directors Awards (D&AD) at Evolution in London’s Battersea Park. On a perfect summer’s evening too, perfect too for the Chelsea Flower Show across the river – which meant that lots of D&AD guests turned ...

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P&G’s Always is Super Bowl winner: but is it an ad?

Apparently this cut-down version of an old Always sanpro ad from Procter & Gamble and Leo Burnett (are we still allowed to say ‘sanpro’?) got more social media activity than even Anomaly’s puppies/horse/big bad wolf opus did for Budweiser. Well ...

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P&G’s Always tackles women, running and boobs

It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips with women. Just bizarre. Anyway, brands are trying to do their bit – to sell their brands, obviously – and ...

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