Tag Archives: Always

Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam? It’s won plaudits all over the world although it’s one of those things that’s hard to criticise publicly – the equivalent of kicking a ...

There’s a big new survey released today to coincide with International Women’s Day claiming, yes you’ve guessed it, that UK brands don’t adequately represent/speak to women. The research is from Engine’s Partners Andrews Aldridge. Among the findings are: 1/ 76 ...

I don’t know about girls becoming ‘unstoppable’ but Procter & Gamble’s #LikeAGirl campaign for Always seems so, rolling out another episode telling teenies they can, indeed, be unstoppable. Research apparently show that ‘confidence plummets during puberty’ for 72 per cent ...

Thanks to George Parker for this, a new turn in Procter & Gamble’s award-winning Always campaign from Leo Burnett, this time in Mexico. Apparently some indigenous Mexicans don’t have words for bits of delicate female engineering, which makes diagnosing cervical ...

To this year’s Designers & Art Directors Awards (D&AD) at Evolution in London’s Battersea Park. On a perfect summer’s evening too, perfect too for the Chelsea Flower Show across the river – which meant that lots of D&AD guests turned ...

Sunday is International Women’s Day and Procter & Gamble’s Always and agency Leo Burnett are bringing back the #likeagirl campaign, as you would. This time the theme is ‘stronger together’ with girls doing un-girly things in a, well, male-ish way. ...

Apparently this cut-down version of an old Always sanpro ad from Procter & Gamble and Leo Burnett (are we still allowed to say ‘sanpro’?) got more social media activity than even Anomaly’s puppies/horse/big bad wolf opus did for Budweiser. Well ...

This is good advertising, from BBDO New York for Snickers Bites. A not very interesting line extension brought to life in thirty seconds, via a decent joke that doesn’t get in the way of the pitch. It won a Silver ...

It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips with women. Just bizarre. Anyway, brands are trying to do their bit – to sell their brands, obviously – and ...