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Snickers Bites or Grand CLIO winner Always – which creative team did the best job?

This is good advertising, from BBDO New York for Snickers Bites. A not very interesting line extension brought to life in thirty seconds, via a decent joke that doesn’t get in the way of the pitch.

It won a Silver at the recent CLIO Awards in New Yotk.

This one, by Leo Burnett for P&G’s ‘#Like A Girl’ Always campaign, won a Grand CLIO (in a public relations category admittedly) and got the most applause on the night apparently. It’s also garnered nearly 50m YouTube views – so result.

Um, it does go on a bit. But I’m not complaining.

Which creative team did the best job though?

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#Like A Girl Always bbdo new york featured grand clio leo burnett snickers bites

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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