ID Comms

Does Always’ new ‘Try. Fail. Learn.’ fail?

Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam?

It’s won plaudits all over the world although it’s one of those things that’s hard to criticise publicly – the equivalent of kicking a kitten. Who is’t in favour of teenage girls gaining confidence and feeling better about themselves?

Here’s the latest, the result of something called the Always Confidence & Puberty Survey.

Isn’t ‘Try. Fail. Learn.’ a little trite? People are afraid to fail because it can have unpleasant consequences – that isn’t going to change because Always says so.

MAA Creative Scale: 4.

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