Tag Archives: Alex Bogusky

Alex Bogusky, one time adland wunderkind (‘Subservient Chicken’ and all that), is exiting CPB (Crispin Porter Bogusky as was), the MDC-owned agency he co-founded, after returning to the fold 18 months ago. CPB global CEO Erik Sollenberg says: “Alex will ...

CPB, Crispin Porter+Bogusky as was) is one of the flagships of embattled holding group MDC Partners but it seems to be making waves of a different kind now that founder Alex Bogusky is back, rejoicing in the title of chief ...

MDC Partners’ one-time flagship agency was Crispin Porter+Bogusky, when co-founder and creative leader Alex Bogusky was carrying all before him. Bogusky left eight years ago to spend his time on a number of ventures but now he’s returning to his ...

US advertising poster boy Alex Bogusky (left), formerly the Bogusky in Crispin Porter+Bogusky, is launching a new ‘social impact’ agency called Fearless in partnership with the Disney/Univision cable TV outfit Fusion. The agency aims to help “socially-minded corporations, foundations and ...

We all know that agencies lay off staff when they lose a big account but it’s highly unusual to chop ten per cent of the workforce when one comes up for pitch. But that’s what one-time MDC Partners agency Crispin ...

If you remember, in last week’s episode, I explained the balls out, diamond hard, number one tactic to be unfailingly employed by any wannabe Mad Man anxious to climb over the fetid backs of the competition on the way to ...

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

This one might change Keira Knightley’s image: the actress best-known for playing Jane Austen heroines has had her new ad for Coco Chanel Mademoiselle banned in the UK because it’s too sexy. Actually it’s only been banned in daytime programmes ...

Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its ...