Tag Archives: Alex Bogusky

US advertising poster boy Alex Bogusky (left), formerly the Bogusky in Crispin Porter+Bogusky, is launching a new ‘social impact’ agency called Fearless in partnership with the Disney/Univision cable TV outfit Fusion. The agency aims to help “socially-minded corporations, foundations and ...

We all know that agencies lay off staff when they lose a big account but it’s highly unusual to chop ten per cent of the workforce when one comes up for pitch. But that’s what one-time MDC Partners agency Crispin ...

If you remember, in last week’s episode, I explained the balls out, diamond hard, number one tactic to be unfailingly employed by any wannabe Mad Man anxious to climb over the fetid backs of the competition on the way to ...

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

This one might change Keira Knightley’s image: the actress best-known for playing Jane Austen heroines has had her new ad for Coco Chanel Mademoiselle banned in the UK because it’s too sexy. Actually it’s only been banned in daytime programmes ...

Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its ...

Whatever are the people at Sodastream complaining about? Having their ad pulled from television – in this case by the donkeys at the TV advertising clearing house Clearcast – is a gift. It’s the sort of thing Rupert Howell and ...

Silly old Clearcast, the media owner-owned body that clears and prepares commercials for transmission in the UK, is sticking by its highly controversial decision to ban SodaStream’s ad knocking the (alleged) excesses of the soft drinks industry. SodaStream’s appeal against ...

Actually I’m not sure that’s true – Coca-Cola won its first lion in 1967 but has the Creative Marketer of the Year award (formerly Advertiser of the Year) been going all that time? But Coke’s award is certainly overdue. And ...