Dating site eHarmony is talking to agencies about its ad account, currently with Albion. Albion has been running the ‘brains behind the butterflies’ campaign, showing unlikely matches to position eHarmony as more thorough than its racy rivals like Tinder. It ...
Read More »Matt Williams: why agencies need to abandon the transfer market and grow their own talent
One of the agencies I’ve always admired is Albion. It’s a bit more interesting than your traditional advertising shop. A lot of that is because of the company it keeps. It’s always operated comfortably in both the tech world and ...
Read More »Albion wins Thomas Cook’s pan-European account
Travel giant Thomas Cook Group has appointed Albion to handle its heavyweight pan-European advertising, communications and marketing account. Albion, now owned by MDC Partners, won the account following a competitive pitch. Thomas Cook CMO Remo Masala says: “Albion has all ...
Read More »Albion launches ‘Dons of Tequila’ for Jose Cuervo
London agency Albion, now part of MDC’s KBS group, is trying to reposition Jose Cuervo tequila as more than just a rocket-powered shot so it’s produced an array of trade-focussed communications on the theme of ‘Dons of Tequila,’ experts from ...
Read More »Jason Goodman picks his Desert Island Products
Jason Goodman is the founder and CEO of Albion in London, now part of MDC’s KBS Group. Albion has built its reputation in part on its work with start-up companies, working for them and sharing space and resources. It describes ...
Read More »Albion decides it can do without Wonga’s wonga
Payday loans company Wonga is looking for a new agency for its £3m account after incumbent Albion decided: “there have been certain practices that we now know went on before we worked with the business and then during the tenure ...
Read More »Albion breaks sweat in new GymBox campaign
Anyone thinking of having an easy Friday can think again. London agency Albion has produced a new campaign, ‘New Ways To Break Yourself,’ for fitness chain GymBox that shows clearly what many of us have always thought: going to the ...
Read More »New-style Albion appoints Pleydell-Pearce from Huge as first head of product design
Agencies are changing and Jason Goodman’s Albion in London is charting its own course, positioning itself as a ‘creative business partner,’ doing more than ads and branding (although it does those things as well). So the agency, now owned by ...
Read More »Albion wins Glorious food account
London creative agency Albion, which describes itself as the creative business partner, has been appointed by food business Glorious, which makes soups and sauces among other products. Albion, now majority-owned by MDC Partners and part of the KBS Group, specialises ...
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