London creative agency Albion, which describes itself as the creative business partner, has been appointed by food business Glorious, which makes soups and sauces among other products.
Albion, now majority-owned by MDC Partners and part of the KBS Group, specialises in helping start-up businesses and others entering new markets or expanding.
Glorious marketing controller Gavin White says: “Albion has all the right ingredients to be our strategic consultancy and creative partner. We have really ambitious targets for the year ahead and with Albion we believe we can find the secret sauce to reach them. ”
Albion CEO Jason Goodman says: “Glorious is an exciting brand with a playful personality. They are about to embark on an aggressive growth plan as a challenger brand and we’re thrilled to have partnered with them on this journey.”
Glorious, part of TSC Foods, previously handled its creative in-house.
