AI
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Ad Tech
New AI took Spok sets out to replace marketing departments
Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one…
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Advertisers
Etsy hijacks AI with the human touch
AI may be scaring the life out of agency types fearful of being replaced by machines but it’s currently providing…
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Advertisers
Motorola launches (somewhat painstaking) AI-only campaign
AI-generated ads are coming thick and fast and here’s Motorola’s AI-only effort, deploying fashion models via the dreaded new tech…
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Agencies
Second Publicis AI vid annoys rivals
This AI effort from Publicis featuring tech bosses and a few agency types seems to have annoyed the latter. WPP’s…
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Advertisers
Publicis launches Cannes Lions AI ‘bullshit detector’
Publicis is getting cocky about AI at the Cannes Lions. When others will be boring all and sundry on the…
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Ad Tech
Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Advertisers
WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Advertisers
AI lands knockout punch for Under Armour’s Anthony Joshua
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now.…
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Advertisers
Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the…
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