AI
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Publicis launches Cannes Lions AI ‘bullshit detector’
Publicis is getting cocky about AI at the Cannes Lions. When others will be boring all and sundry on the…
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Ad Tech
Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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AI lands knockout punch for Under Armour’s Anthony Joshua
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now.…
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Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the…
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AI writes a Valentine’s Day romance for Japan’s Skyn
It is, of course, Valentine’s Day on February 14 – which means lots of things to different people in different…
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UK marketers sign up for AI
Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top…
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Advertisers
Havas agencies BETC and Buzzman go for purpose that’s more than PR
Purpose has rather fallen out of fashion in ads but that doesn’t mean it should be completely forgotten. Two creative…
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Ad Tech
Incubeta’s James Santangeli: Life after UA – Google rewrites data collection
It is fair to say that there has been some unrest in the digital analytics community since we said our…
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