Tag Archives: AI

Ryan Reynolds on the ChatGPT “revolution”

A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will make copywriters and art directors (among others) redundant as it seems to be able to do everything pretty reliably. Actor ...

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The&Partnership enlists AI gang for Lexus ES launch

Lexus is launching its ES self-charging hybrid in the |UK next year so has enlisted an intriguing combo of The&Partnership, Visual Voice, IBM’s Watson and director Kevin Macdonald to produce an ad with a storyline and script produced entirely by ...

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