AI
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Advertisers
Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the…
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Advertisers
AI writes a Valentine’s Day romance for Japan’s Skyn
It is, of course, Valentine’s Day on February 14 – which means lots of things to different people in different…
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Ad Tech
UK marketers sign up for AI
Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top…
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Advertisers
Havas agencies BETC and Buzzman go for purpose that’s more than PR
Purpose has rather fallen out of fashion in ads but that doesn’t mean it should be completely forgotten. Two creative…
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Ad Tech
Incubeta’s James Santangeli: Life after UA – Google rewrites data collection
It is fair to say that there has been some unrest in the digital analytics community since we said our…
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Advertisers
UK Ad Association wades into deep waters of AI
The UK’s Advertising Association is pretty good at latching on to the issues of the day and it’s doing its…
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Ad Tech
Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Ad Tech
Deb Stambaugh of Quantcast: why AI makes marketers more human
AI has been around for many years now, but with the likes of ChatGPT and Bard making headlines, there’s been…
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Advertisers
Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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