Adobe is pushing the boat out in its first big TV campaign for Photoshop in the UK, created by 72&2andSunny LA. There’s what sounds like a big media budget too with ads on The Great British Bake Off and Gogglebox ...
Read More »Adobe’s film in reverse by Pereira O’Dell divides opinion
Much of the best creativity (some would say just about all of it) is coming from tech companies these days. Why? They’ve got the budget and at the top end of the market a healthy business model. They’re also willing ...
Read More »Toccara Baker of Adobe: the changing role for long-form ads in a six-second media world
With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by three per cent in the last 12 months. This decline shows no signs of stopping. Last year, Ofcom’s Media Nations ...
Read More »Is the app revolution finally running out of gas?
Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and ...
Read More »John Watton of Adobe: don’t be scared – why 2017 tech will be good for you
Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...
Read More »Audi and Abode show that traditional creative agencies can still deliver the goods
There’s a big debate going on in Marketing Land about the need for content to fill all those proliferating online channels and also who’s the best partner to supply it (see Oliver/Unilever story today). There’s something of a duel going ...
Read More »Goodby Silverstein’s fresh take on two men in a bar
We’ve had two men in a bar already today – a Super Bowl clunker for LG starring Liam Neeson – but here’s a much better effort from Adobe and agency Goodby Silverstein for its ‘marketing cloud’ (still not entirely sure ...
Read More »WPP sets up digital agency alliance with Adobe
WPP is claiming a leap forward in the digital space race by announcing the WPP-Adobe Alliance which it says will “design, develop, sell, deploy and operate solutions at a high level of expertise using Adobe technology throughout its network of ...
Read More »New Adobe report says companies are focusing on CRM – which is probably news to customers
Adobe has release its Digital Trends 2015 report, surveying more than 6,000 marketing and ecommerce types professionals around the world on their digital marketing predictions for the upcoming year. Customer experience at 22 per cent has overtaken last year’s leader ...
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