Tag Archives: adobe

Much of the best creativity (some would say just about all of it) is coming from tech companies these days. Why? They’ve got the budget and at the top end of the market a healthy business model. They’re also willing ...

With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by three per cent in the last 12 months. This decline shows no signs of stopping. Last year, Ofcom’s Media Nations ...

Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and ...

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...

There’s a big debate going on in Marketing Land about the need for content to fill all those proliferating online channels and also who’s the best partner to supply it (see Oliver/Unilever story today). There’s something of a duel going ...

We’ve had two men in a bar already today – a Super Bowl clunker for LG starring Liam Neeson – but here’s a much better effort from Adobe and agency Goodby Silverstein for its ‘marketing cloud’ (still not entirely sure ...

WPP is claiming a leap forward in the digital space race by announcing the WPP-Adobe Alliance which it says will “design, develop, sell, deploy and operate solutions at a high level of expertise using Adobe technology throughout its network of ...

Adobe has release its Digital Trends 2015 report, surveying more than 6,000 mar­ket­ing and ecom­merce types pro­fes­sion­als around the world on their digital marketing predictions for the upcoming year. Cus­tomer expe­ri­ence at 22 per cent has overtaken last year’s leader ...

You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices in the UK fall by ten per cent in November, 15 per cent in December and 25 per cent just ...