Tag Archives: adobe

Is the app revolution finally running out of gas?

Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and ...

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John Watton of Adobe: don’t be scared – why 2017 tech will be good for you

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...

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Goodby Silverstein’s fresh take on two men in a bar

We’ve had two men in a bar already today – a Super Bowl clunker for LG starring Liam Neeson – but here’s a much better effort from Adobe and agency Goodby Silverstein for its ‘marketing cloud’ (still not entirely sure ...

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New Adobe report says companies are focusing on CRM – which is probably news to customers

Adobe has release its Digital Trends 2015 report, surveying more than 6,000 mar­ket­ing and ecom­merce types pro­fes­sion­als around the world on their digital marketing predictions for the upcoming year. Cus­tomer expe­ri­ence at 22 per cent has overtaken last year’s leader ...

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Adobe predicts a bigger, more mobile Christmas

You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices in the UK fall by ten per cent in November, 15 per cent in December and 25 per cent just ...

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