You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices in the UK fall by ten per cent in November, 15 per cent in December and 25 per cent just ...
Read More »Publicis Groupe and Adobe team to launch ‘ground-breaking’ Always-On global marketing platform
Those ‘Math Men’ are at it again – this time at Publicis Groupe which has teamed with software giant Adobe to create (and trademark) what they claim is the world’s first ‘Always-On Global Marketing Platform.’ This is described as ‘the ...
Read More »Goodby Silverstein produces textbook business to business campaign for ambitious Adobe
Many business to business campaign are dull, dreary things, seemingly designed more to flatter the client than say anything useful. When they essay humour, in a bid to sweeten the corporate pill, the results can be plain embarrassing – look ...
Read More »Adobe attacks digi-bunnies with bullshit detector
I have my friend George Parker of Adscam to thank for this one: a new campaign from Goodby Silverstein for Abode featuring a very handy new device, the bullshit detector. There’s not much more to say. If only buzzwords were ...
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