Goodby Silverstein produces textbook business to business campaign for ambitious Adobe

Many business to business campaign are dull, dreary things, seemingly designed more to flatter the client than say anything useful.

When they essay humour, in a bid to sweeten the corporate pill, the results can be plain embarrassing – look at some of Microsoft’s recent efforts.

But Goodby Silverstein in the US has produced a winner of a campaign for Adobe, which is trying to move from its software foundation to an IBM-style operation helping businesses. Here’s the latest.

Good to see Goodby Silverstein, over the decades one of the better creative agencies, showing its elan is intact after a rough couple of years when it was battered by General Motors’ disastrous Commonwealth agency experiment.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.