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Many business to business campaign are dull, dreary things, seemingly designed more to flatter the client than say anything useful.
When they essay humour, in a bid to sweeten the corporate pill, the results can be plain embarrassing – look at some of Microsoft’s recent efforts.
But Goodby Silverstein in the US has produced a winner of a campaign for Adobe, which is trying to move from its software foundation to an IBM-style operation helping businesses. Here’s the latest.
Good to see Goodby Silverstein, over the decades one of the better creative agencies, showing its elan is intact after a rough couple of years when it was battered by General Motors’ disastrous Commonwealth agency experiment.
