The new Wieden+Kennedy London campaign for Tesco is a bit like London buses used to be: you wait ages for one (the first ad) to come along and then three (or a dozen) turn up at once. So here are ...
Read More »John Lewis defies the sceptics with another Christmas winner from Adam&Eve/DDB
Drat! Not that we’ve anything against John Lewis or agency Adam&Eve/DDB but this year’s eagerly-awaited ad from the retailer with a heart on its sleeve, and just about everywhere else, held out the enticing prospect of a bummer, schadenfruede I ...
Read More »John Lewis hypes up expectations as it prepares to unveil new Adam&Eve/DDB Christmas commercial
There are stories all over the place about the new John Lewis Christmas commercial, set to be unveiled in Saturday’s X-Factor on the UK’s ITV. Even the mighty Mail Online website has written reams about it, without a view of ...
Read More »Waitrose axes fancy Christmas ad for good causes – take that John Lewis!
Well here’s a funny thing. Waitrose, owned by John Lewis, has decided to axe its expected all-singing-and-dancing Christmas ad in favour of donating an extra £600,000 to charity, which it claims it will save on production costs. Although it still ...
Read More »Debenhams and JWT go for low-key fabulousness
It’s that time of year again and UK high street retailer Debenhams is one of the first off the mark with this opus from JWT London. We’re all waiting to see what Adam&Eve/DDB comes up with for John Lewis of ...
Read More »Leo Burnett’s new strategy for the Co-op is a straight steal from John Lewis – but the Co-op got there first
We shouldn’t make too much of a Christmas ad but, when it’s a new agency producing a new line, then it does mean rather more. Earlier this year the Co-operative Society, a hangover from the 19th century when people up ...
Read More »Why the John Lewis campaign won the big UK ad effectiveness prize
The John Lewis campaign by Adam & Eve and media agency Manning Gottleib OMD took the top prize at the UK’s IPA Effectiveness Awards ceremony held last night at the London Hilton Hotel, Park Lane. The awards are claimed to ...
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