Adam&eveDDB launches #packattack in the US for Mars Temptations cat treats

Adam&eveDDB is running a campaign in the US for Mars Temptations cat treats (the agency really is taking over the world) and now it’s adding a social dimension, #packattack.

It follows on from the launch film here (you can tell it’s for the US as it opens with sweaty basketball players):

With a ‘making of’ online film, showing much much the little varmints love Temptations:

And a diverting poster campaign showing the damage they’ve wreaked:

Think that’s all of it. All this integrated stuff can be so complicated…

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.