Adam&eveDDB is running a campaign in the US for Mars Temptations cat treats (the agency really is taking over the world) and now it’s adding a social dimension, #packattack.
It follows on from the launch film here (you can tell it’s for the US as it opens with sweaty basketball players):
With a ‘making of’ online film, showing much much the little varmints love Temptations:
Think that’s all of it. All this integrated stuff can be so complicated…