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Adam&eveDDB goes for viral hit with #CatVsMouse for Mars Temptations in US
The Mars Temptations cat treats account in the US is a big one for London’s adam&eveDDB and the agency is pulling out all the stops to try to create a viral winner for new product ‘playtime treat toy’ Snacky Mouse – described as ‘the snack your cat has to whack.’ Can’t they just catch birds?
The accompanying online game has been created with Buzzfeed, the first time Buzzfeed has worked with a partner on an action game apparently.
Difficult to judge these things, the proof’s in the online hits and number of games players.
MAA creative scale: 6.