Adam&eveDDB goes for viral hit with #CatVsMouse for Mars Temptations in US

The Mars Temptations cat treats account in the US is a big one for London’s adam&eveDDB and the agency is pulling out all the stops to try to create a viral winner for new product ‘playtime treat toy’ Snacky Mouse – described as ‘the snack your cat has to whack.’ Can’t they just catch birds?

The accompanying online game has been created with Buzzfeed, the first time Buzzfeed has worked with a partner on an action game apparently.

Difficult to judge these things, the proof’s in the online hits and number of games players.

MAA creative scale: 6.