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Adam&eve’s slice of bittersweet life for Hertz Rental

Here’s a little gem from adam&eveDDB for Hertz Van Rental, of all things.

It’s that touching moment when son leaves the family home (don’t worry mum and dad, he’ll be back), in a rented Hertz.

Which, alas, is more capacious than aforementioned parents expect.

PS. Don’t be put off by the boring thumbnail, this is what it’s like.
hertz-cleaned-out-hed-2015

Proper advertising, as we say now and then.

MAA creative scale: 8.

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