Adam&eve’s slice of bittersweet life for Hertz Rental

Here’s a little gem from adam&eveDDB for Hertz Van Rental, of all things.

It’s that touching moment when son leaves the family home (don’t worry mum and dad, he’ll be back), in a rented Hertz.

Which, alas, is more capacious than aforementioned parents expect.

PS. Don’t be put off by the boring thumbnail, this is what it’s like.

Proper advertising, as we say now and then.

MAA creative scale: 8.

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