Adam&eve’s slice of bittersweet life for Hertz Rental

Here’s a little gem from adam&eveDDB for Hertz Van Rental, of all things.

It’s that touching moment when son leaves the family home (don’t worry mum and dad, he’ll be back), in a rented Hertz.

Which, alas, is more capacious than aforementioned parents expect.

PS. Don’t be put off by the boring thumbnail, this is what it’s like.

Proper advertising, as we say now and then.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.