Technology
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ByteDance (TikTok) is building a new social media empire – how is the the Chinese advertising landscape changing?
By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating…
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You & Mr Jones limbers up for battle against Sorrell’s S4C with new $250m war chest
There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style…
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Read at WPP and Sadoun at Publicis chart diverging courses
“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when…
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World’s super-rich digital companies are driving surprising ad growth – GroupM
UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM,…
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Former Google heavyweights join marketing platform Ad-Lib
Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director.…
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New Gartner survey says UK marketers still optimistic – martech remains a muddle
UK marketers remain surprisingly optimistic about the prospect of leaving the European Union – Brexit – with 78 per cent…
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Talon boosts Ada’s capabilities through Tamoco partnership
Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a…
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Big Bayer Consumer Health win boosts MullenLowe
MullenLowe UK is the lead agency in a big win for the Interpublic-owned agency: a number of pharma giant Bayer’s…
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Massive tech conference Web Summit, offers a glimpse of marketing’s future
By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and…
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